Invite-only · Application required

The operating layer
your business is missing.

WhatsApp lead engines, sales operating systems, and custom AI agent suites — built for Egyptian SMBs by an owner who lives the same problems.

ملاحظة مهمة: الخدمة دي حاليّاً بدعوة فقط (invite-only). بنقبل عدد محدود من العملاء كل ربع سنة عشان نضمن جودة التنفيذ. لو الـ fit مناسب، ابعت تطلبًا للنظر فيه من أي زرار في الصفحة، وهنرد خلال 48 ساعة بقرار قبول أو إضافة لقايمة الانتظار.
FOCUS
Service-based SMBs
SIZE
15 – 50 employees
CHANNEL
WhatsApp-first
PROOF
Live in our own company
THE PROBLEM WE SOLVE

You're losing leads, time, and
visibility — every single day.

Most service businesses in Egypt run on WhatsApp threads, Excel files, and the owner's memory. It works until it doesn't — and the cost is invisible because nobody is measuring it.

01

Lost leads

Inbound WhatsApp messages buried under 50 chats. Reply 6 hours later and the customer already went to someone else.

02

Owner bottleneck

Every decision goes through you. You're the single point of failure. Vacation feels impossible.

03

No visibility

"How many leads this month?" — silence. "What's the close rate?" — nobody knows. Decisions are made on instinct, not data.

04

Manual follow-ups

Sales reminders, payment chases, renewals — all manual. Many slip. Quiet revenue lost every month.

05

Scattered data

Customers in Excel, leads in WhatsApp, invoices in Word, schedules in your head. Compounding chaos as you grow.

THREE PRODUCTIZED OFFERS

Three tiers.
One philosophy: fixed scope, fixed price, real outcomes.

No hourly billing. No vague "consulting". No tire-kicking. You buy a defined system, we deliver it on a fixed timeline, and you keep it running with a monthly retainer.

TIER 01 · LEAD ENGINE FOUNDING

Lead Engine

Stop losing WhatsApp leads. Forever.

Every inbound WhatsApp message gets greeted, qualified, routed to the right person, and logged automatically. You see your leads in numbers — not chat threads.

Founding rate 35,000 EGP
Standard rate 50,000 EGP
Mandatory retainer 5,000 EGP / month
  • WhatsApp number integration (your existing number)
  • Bilingual auto-greeting (Arabic + English, your tone)
  • Up to 5 qualifying questions, industry-specific
  • Smart routing rules (5 included)
  • Notion CRM workspace + real-time dashboard
  • Daily owner summary delivered via WhatsApp
  • 1 team training session (recorded)
  • 14 days post-launch fix-it support
  • 3 weeks from deposit to launch
Apply for consideration →
TIER 03 · BUSINESS BRAIN CUSTOM

Business Brain

A custom AI-agent suite for your business.

Like an extra team member that never sleeps. Handles repetitive decisions, drafts proposals, monitors your operations, and surfaces what needs your attention. The same architecture we run in our own elevator company.

Discovery (mandatory) 15,000 EGP
Build (founding) 120K – 180K EGP
Mandatory retainer 15,000+ EGP / month
  • 10-hour discovery deep dive (credited to build)
  • 3-8 specialized agents, custom to your business
  • Draft proposals from a one-line brief
  • Daily operational summary + anomaly alerts
  • Auto-replies for common customer questions
  • Integration with your CRM, ERP, email, WhatsApp
  • Custom dashboards + voice interface (optional)
  • 3 training sessions + 90 days active support
  • Quarterly architecture review (Year 1 free)
  • 8 – 12 weeks from deposit to launch
Apply for consideration →
WHY TENEBRA

Built and proven in our own
elevator company first.

We don't sell theory. The systems we build for clients are the same systems we run inside Sigma for Elevators — a 24-person company in Alexandria. We feel the cost of every bug. We see the lift of every workflow.

01

Owner-to-owner conversation

You'll talk to the person who built it, runs it, and bills you. No sales rep handoff. No account manager filter. Direct accountability.

02

Egyptian context, not imported templates

We understand local payment habits, labor law, holidays, language nuance, and WhatsApp etiquette. Your customers will feel it.

03

Studio of one, by design

No agency markup. No junior account managers. Two active builds at a time, maximum. Your project is one of two — not one of forty.

04

Retainer is the contract

We don't sell systems we know will rot. Every offer requires a retainer because AI and automation need ongoing care. Honest infrastructure, not a one-night stand.

FOUNDING CLIENT · SIGMA FOR ELEVATORS

Three production systems.
One company. One year.

Sigma is Tenebra's first and largest client. The automation work below is what we now offer to other SMBs — battle-tested, not theoretical.

< 2s
WhatsApp response time

Auto-greeting fires within seconds, 24/7

100%
Lead capture rate

Every inbound message logged to CRM, none lost

7
Specialized agents

Running across CEO / CFO / COO / HR / Sales / Procurement / IT

24/7
Operational coverage

System runs while owner sleeps, travels, or focuses on growth

"We replaced an aging legacy system with a custom operating layer. We stopped losing leads. The owner gets one daily summary instead of 200 WhatsApp threads. The same playbook is now sold to other Egyptian SMBs." — TENEBRA STUDIO, ON THE SIGMA WORK
View Sigma ERP case → View WhatsApp Bot case →
THE PROCESS

From first call to live system.
No surprises.

01

Discovery call

30 – 45 min. We learn your business, your pain, your numbers.

02

Proposal in 48hr

Fixed scope, fixed price, fixed timeline. No vague language.

03

Deposit + kickoff

50% upfront. We start building within one week of signing.

04

Build & review

Weekly check-ins. You review at each milestone. Changes only by re-quote.

05

Launch + train

System goes live. Your team is trained. Documentation handed over.

06

Retainer begins

Monthly maintenance, monitoring, and improvements — for as long as it serves you.

Next.js Supabase Notion API n8n whatsapp-web.js Anthropic API Postgres Vercel
QUESTIONS WE GET

Honest answers.
No marketing fog.

Do I need to switch my CRM or ERP?
No. We integrate with what you already use. If you're on Excel, we'll set up a proper system (Notion or custom). If you have an ERP, we connect to it.
Why is the retainer mandatory?
Because automation systems rot if not maintained. Models drift, integrations break, edge cases appear. We don't sell systems we know will fail in six months. The retainer is the difference between a working system and an expensive abandoned project.
Can I see what you've built before I sign?
Yes. The Sigma case studies on this site are real, live systems. On the discovery call, we can walk through the actual production environment so you see the work, not screenshots.
What if my project is more complex than your offers?
Tier 3 (Business Brain) is fully custom. The 120K+ price is a starting point — for genuinely complex builds we scope and quote per project. We don't take projects we can't deliver well.
Do you work with foreign clients?
Yes — pricing is +50% to cover currency risk and async coordination. Discovery call still required first.
What's your capacity?
Two active builds at any time, maximum. If we're full, you go on a waitlist with a soft date. We'd rather decline work than deliver it badly.
Do you offer discounts?
The founding rate is the discount — 25–30% off standard for the first 3 clients of each offer. After that, the price is the price. We don't haggle.
START HERE

Book a discovery call.

Thirty minutes. No pitch. We learn your business, you learn whether we're a fit. If we're not, we'll tell you — and point you to what would help.

WhatsApp → Email instead