Made in shadow.

A studio for brands whose work should feel inevitable.
Considered digital craft for the region — Arabic-first, RTL-native, built on local rails.

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PHILOSOPHY

One warm light is enough.

I work in the tradition of tenebrism — the painting style of Caravaggio, La Tour, and Rembrandt. The canvas is mostly in shadow. A single warm light defines the subject. Everything else recedes.

This is not metaphor. It's the operating principle of the studio. Every photograph, every web layout, every proposal — made in shadow, illuminated by one considered light.

"The work should feel inevitable.
Not loud. Not generic. Never accidental."

Tenebra is not an agency. It's a focused studio — an extension of long thought, considered craft, and a refusal of the bright noise of the modern web.

SERVICES

Five disciplines.
One thesis.

Arabic-first, RTL-native, integrated with local financial rails (e-invoicing · payment gateways · WhatsApp Business API). The work the global platforms don't localize — engineered for the ambitious regional businesses we serve.

01 — DIGITAL

Web & Landing Pages

Single-page launches, multi-page sites, and product pages built in Next.js. Premium speed, considered design, mobile-first. AR + EN, RTL-native.

From the Express tier
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02 — PRODUCT

Product Design & Digital Products

UI/UX wireframes, hi-fi mockups, design systems, component libraries. Plus done-for-you ebooks, courses, and template packs with payment + delivery infrastructure.

From the entry tier
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03 — SYSTEMS

Automation & AI

WhatsApp lead engines, sales operating systems, custom AI agent suites, and AI workspace augmentation on local rails. Built and proven inside our own company first — we run what we sell.

From the Lead Engine tier · with retainer
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04 — BUILD

Custom Software

Bespoke web applications on local rails: dashboards, internal tools, SaaS MVPs, ERPs. Discovery phase first, then a fixed quote.

From the MVP Build tier
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05 — APPS

Mobile Applications

Native-grade iOS & Android apps from one codebase (Expo / React Native): auth, offline, push, payments, store launch. Arabic-first, RTL-native. Proven with Nibras — our own production app.

From the entry tier · with retainer
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Fixed pricing — 50% upfront · 40% at design approval · 10% on delivery. No hourly billing, no hidden fees. Founding-client rates run through 2026-07-31. Full tiers and prices live on each service page.

SELECTED WORK

Five projects.
Three brands.
One studio discipline.

Tenebra was built by running it inside our own company first — Sigma for Elevators, a 24-person firm we operate, where three production systems shipped: a website, a custom ERP, and a WhatsApp automation bot. That same discipline now extends to physical product — a full industrial-design package for WESHQ — and to native mobile, with Nibras, an owned iOS + Android app.

3
Production systems shipped
24
Person team using them
3
Brands shipped
1
Direct point of contact
Sigma for Elevators website
01 WEB · LIVE SITE ↗

Sigma — Public Website

sigmaforelevator.com · Live

Multi-page brand site for a 24-person elevator company. Bilingual (AR/EN), service catalog, projects gallery, lead capture form, and SEO-optimized. Static export deployed via Hostinger FTP pipeline.

Next.js RTL Arabic SEO Static export
Sigma ERP dashboard
02 SOFTWARE · CASE STUDY →

Sigma — Custom ERP

Sigma for Elevators · Production

Bespoke business OS replacing a legacy accounting system. 45+ modules: customers, contracts, maintenance, breakdowns, work orders, payroll, P&L, treasury, quotations. Multi-user with role-based access. Arabic RTL interface throughout.

Next.js 16 Supabase RTL Arabic Multi-user 45+ modules
Sigma WhatsApp automation bot
03 AUTOMATION · CASE STUDY →

Sigma — WhatsApp Bot & CRM

Sigma for Elevators · Live

WhatsApp automation that intakes Facebook + WhatsApp leads, qualifies them, routes to the right team, and persists every conversation to a Notion CRM. Auto-replies in Arabic, contextual handoffs, full message logging.

whatsapp-web.js Notion API Auto-routing Arabic NLP
WESHQ — product design; detail withheld
04 INDUSTRIAL DESIGN · CASE STUDY →

WESHQ — Product Design

WESHQ · Pre-launch

A complete industrial-design package for a pre-launch brand: a refined brand mark, a 3D source model, photoreal renders, and factory-ready technical patterns with a costed bill of materials. Product detail withheld — in development.

Industrial design Brand mark 3D & renders Technical patterns
Nibras — native iOS + Android app, today screen
05 MOBILE APP · CASE STUDY →

Nibras — Mobile App

Nibras · Store-ready

A native iOS + Android app built end-to-end — an owned Tenebra product. A prayer-time engine, a day organized into prayer-anchored blocks, worship tracking with streaks, tasks, and full offline support.

React Native Expo Supabase iOS + Android

"Tenebra was built by running it inside our own company first. Every system you see runs in a real business we operate — used by its team daily."

PROCESS

Four steps. No surprises.

01

Discovery

A 30-minute call to understand your goal, audience, and timeline. I surface what matters most before anything is designed.

02

Proposal

Within 48 hours: a written proposal with scope, price, and timeline. Read it overnight. No high-pressure sales.

03

Build

Contract signed, 50% paid, work begins. Updates twice a week. Decisions logged. Designs reviewed in milestones.

04

Deliver

Final approval, last payment, files transferred, post-launch support window begins. The work is yours.

Tenebra Studio
A DESIGN PRACTICE · MENA
THE STUDIO

One studio.
One light.

Tenebra is a focused design studio serving the Gulf and the wider region — considered digital craft for brands that want their work to feel inevitable. Every project gets senior, hands-on attention from start to finish: no account managers, no handoffs to juniors, no diluted vision.

And that focus is backed by real systems. Tenebra's web, automation, and software were first built and proven inside our own company — Sigma for Elevators, a 24-person business we run that depends on these exact systems every day. We don't sell theory; we sell what we run ourselves. Your project doesn't get an experiment; it gets what a real business already depends on.

Tenebra takes a deliberately limited number of projects at a time — so yours gets full attention, a committed timeline, and work that feels inevitable. Not rushed. Not generic. Not forgettable.

"Restraint is the highest form of luxury."

QUESTIONS

Before you ask.

Who works on my project?

You get senior, hands-on attention from start to finish — no account managers, no handoffs to juniors, no diluted vision. And the approach is backed by real systems first built and proven inside our own company — a 24-person business we operate that runs on them daily. You get direct access and a committed timeline.

How does pricing work?

Fixed and transparent — no hourly billing, no hidden fees. Each project is priced per scope, with 50% upfront, 40% at design approval, and 10% on delivery. You read the written proposal overnight; there is no high-pressure sales.

How long will my project take?

A single landing page runs 5–7 working days; a multi-section site 8–12 days; a multi-page brand site 3–4 weeks. Design and software timelines are scoped during discovery and fixed in the proposal before any work begins.

Do you build in Arabic and RTL?

Arabic-first and RTL-native by default — not bolted on afterward. Every layout, font choice, and interaction is designed for Arabic from the start, with bilingual AR + EN variants when you need them.

What do you mean by “local rails”?

The financial and communication infrastructure that businesses in the region actually run on: e-invoicing, payment gateways, and the WhatsApp Business API. The work is integrated with whatever your market uses from day one — not adapted from abroad.

How do Automation and Custom Software projects start?

Both are deep, multi-week builds. We take a limited number of projects at a time to protect craft, so we begin every engagement with a paid discovery phase: we talk, scope the work, then come back with a fixed quote.

BEGIN

Tell me about your project.

Reach out. I'll respond within 24 hours with a 30-minute discovery call invitation.

Two or three sentences is enough. I'll dig deeper on the discovery call.

Message received ✨

Thank you. I'll respond within 24 hours with a discovery call invitation.

رسالتك محفوظة ✨

حدثت مشكلة في الإرسال التلقائي، لكنّ رسالتك لم تَضِع. لتصلنا، أرسِلها بضغطةٍ واحدة:

زرُّ "نسخ رسالتي" هو الضمان الأكيد — انسخ وألصق في أيِّ رسالة.

Or skip the form and email me directly at hello@tenebrastudio.com