In development · detail withheld
We don't publish a client's unreleased product. Only the mark — the design stays in shadow until launch.
Industrial design for WESHQ — from brand mark to factory-ready patterns. The product is in development, so what we show here is the discipline, not the design.
WESHQ came to us with a product concept and a vision for the brand around it. The gap between "a good idea" and "something a manufacturer can quote and cut" is wide — full of decisions most people never see.
Our brief was to close that gap completely: take the concept and deliver a single, coherent package that defines the brand, proves the form in 3D, visualizes it photoreally, and specifies it down to the last seam — ready to hand to a factory.
Before the product, the identity. We refined WESHQ's caracal mark into a single, disciplined symbol — built to hold up at any size, in any finish: embroidered, printed, pressed, or applied directly to the product.
We don't sketch a hundred variations and hope. We lock a specification, build a single 3D source-of-truth, and derive everything from it — so every render, every pattern, and every measurement agrees with each other by construction.
Every material, finish, and decision documented and signed off before a single render is made.
One model drives every angle. Geometry is the spec — the views can't disagree with the build.
A complete set of photoreal visualizations — every angle the client needed to evaluate the design.
Factory-ready sheets — every piece, every measurement, every spec a manufacturer needs to quote and build.
A consolidated bill of materials with supplier alternatives and a unit-cost projection.
Mark, palette, and finish carried consistently from the logo through to the product itself.
A refined brand mark — production-ready in every finish.
A 3D source model — the single source of truth for the whole product.
A suite of photoreal renders — every angle the client needed to see.
Factory-ready technical patterns — dozens of pattern pieces, fully annotated.
A materials & costing list — consolidated, with alternatives and a unit cost.
"The product is in development. We're showing the craft and the process — not the blueprint. A client's unreleased design stays the client's, until they decide otherwise."
"Most of design is invisible. We make the invisible decisions, write them down, and hand over something a factory can actually build." — Tenebra Studio
If you have a concept and need a partner to take it from idea to a factory-ready package — brand, 3D, renders, patterns, and costing under one roof — start with a paid Discovery phase. You'll get a written scope and a fixed quote within a week.
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